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Frank Li (MD at 31Jiu (Shanghai) Co Ltd)

Frank Li

MD at 31Jiu (Shanghai) Co Ltd

Frank is the Chair of AustCham Shanghai’s Food, Beverage and Agribusiness Industry Forum assisting members in the sector with in market connections and meaningful insights for China.

Frank has over 30 years of experience in the Australia-China F&B sector and is currently Managing Director of 31 Jiu, which is responsible for representing iconic Australian brands including VB, Pure Blonde, Coopers Beers, and Bundaberg in market.

Johnny Jiang (Insight Lead at Penfolds)

Johnny Jiang

Insight Lead at Penfolds

As insight lead for Penfolds Greater China, Johnny covers market/consumer insights and planning, helps driving insights agenda for new innovation initiatives.

Before Penfolds, Johnny previously worked in Diageo China. With more than 14 years’ experience, he has solid understanding of alcohol industry landscape, consumer/shopper insights and the development of category trends, a strong local expertise on what drives category growth and brand success in China market.

Eric Yu (Co-CEO of United Media Solution)

Eric Yu

Co-CEO of United Media Solution

Based in the Melbourne office, Eric was the original member of UMS’s first office in Australia and has been responsible for developing and growing the business in Australia ever since.

A Chinese native, Eric moved to Australia in his teens and completed a Bachelor of Commerce with a double major in Marketing and Management from the University of Melbourne. Eric knows how overwhelming navigating the Chinese digital maze can be and is an expert in ensuring clients understand their China digital strategy to thrive in the Chinese market.

United Media Solution is a full-service independent agency, specialising in digital marketing. aspire to be the best bilingual, cross cultural digital agency in China, UMS has supported major companies globally including De Beers Group, Bundaberg Brewed Drinks, Wine Australia, Air New Zealand, Dubai Expo 2020, Populous and many more.

Kitty Liu (Managing Director, Greater China Region of Blackmores)

Kitty Liu

Managing Director, Greater China Region of Blackmores

With a strong marketing pedigree and reputation for great brand strategy, Kitty comes with 20 years of leadership experience with successful blue chip organisations including General Mills, Reckitt Benckiser, Yum! and Unilever.

Kitty currently serves as Managing Director in Blackmores Greater China Region, the No.1 health brand in Australia specialized in complementary medicine. She oversees Greater China expansion strategy and the China Innovation Centre. Kitty is passionate in giving the Chinese modern career women a choice for best-in-class innovative natural health solutions and supports her to safeguard family health.

Kitty is a proven business leader across various disciplines and possesses extensive knowledge when it comes to building a high performing culture where all team members feel supported to reach their full-potential. She is a strong believer in gender diversity and inclusivity and values the importance of building a strong pipeline of female leadership whereby modern career women can break the glass ceiling.

Tim York (Chief Operating Officer at V2 Food)

Tim York

Chief Operating Officer at V2 Food

Tim York is the Chief Operating Officer at v2food, the No 1 plant based company in Australia. He is a 30 year veteran of the FMCG industry and was previously the CEO at Darrell Lea, and has held senior roles at Coca-Cola, Unistraw, Ernst & Young and Amcor. Tim joined the plant based meat sector due to his interests in both sustainability and nutrition and leads v2’s efforts in sales, marketing, operations, supply chain and new product development globally.