FMCG Industry Briefing - CIIE 2022 Edition

Chinese consumers are as sophisticated as ever and brands wanting to build success in China need to deliver to the needs of consumers within the context of the longer-term societal trends while responding to immediate changes in consumer behavior and values.

AustCham Shanghai is pleased to invite China FMCG Industry experts Frank Li, Managing Director of 31 Jiu, Johnny Jiang, Insight Lead at Penfolds, Kitty Liu, Managing Director of Greater China at Blackmores, and Tim York, Chief Operating Officer at v2food as expert panelists on the Australia-China FMCG Industry Briefing- CIIE 2022 Edition to provide in-market, on-the-ground realities, key strategies for success and major case studies.

The panel will discuss overall trends, consumer attitudes, routes to market, distribution channels, and answer your questions about how to access this market to build sustainable growth for your FMCG brand.