The Future of Retail in China

Event Overview:

Join us to gain valuable perspectives on the future of retail in China through dynamic panel discussions and interactive sessions.

活动概况：

通过充满活力的小组讨论和互动环节，获得关于中国零售业未来的宝贵观点。

On Nov 26th, AustCham Shanghai, in partnership with the Swedish Chamber of Commerce in China, the Danish Chamber, and the Benelux Chamber, is organizing an afternoon of insightful discussions with industry experts, thought leaders, and top retail executives.

11月26日，澳大利亚商会-上海将携手中国瑞典商会、丹麦商会和比荷卢商会，共同举办一个下午的活动，届时将与行业专家、思想领袖和顶级零售高管展开深度讨论。

This event is especially relevant to professionals working in retail, consumer goods, strategy, CX, marketing, or at the C-level.

本次活动与从事零售、消费品、战略、客户体验、市场营销或企业高层管理工作的专业人士尤其相关。

Agenda:

Panel I: New' New Retail' This panel will explore the role of physical stores in a digital world, the impact of direct-to-consumer (D2C) on retail, strategies for cultivating customer loyalty, and the influence of social selling.

From Customer to User. Keynote address by Jacob Johansen, Author of "From Customer to User".

议程:

小组讨论一：新"新零售"。这个小组将探讨实体店在数字世界中的角色、直接面向消费者（D2C）对零售业的影响、培养客户忠诚度的策略以及社交销售的影响力。

从客户到用户。由《From Customer to User》的作者Jacob Johansen进行主题演讲。

Panel II: Ready, Compliant, and Fit? Delve into the current retail landscape, including the status of China's retail scene, compliance regulations, logistics, tax compliance, and the key challenges and opportunities facing retailers.

小组讨论二：准备就绪、合规且适应？深入探讨当前的零售格局，包括中国零售业的现状、合规规定、物流、税务合规以及零售商面临的主要挑战和机遇。

Panel III: Hole-in-the-Wall or the Mall? Retail formats of the future. Discussing customer preferences, the effectiveness of standalone flagship stores versus mall locations, and the survival of independent retailers.

小组讨论三：街边小店还是购物中心？未来的零售业态。讨论客户偏好、独立旗舰店与购物中心位置的有效性以及独立零售商的生存问题。

Panel IV: How MNC retailers can and must adapt to China. Exploring the necessary adjustments for multinational retailers in China's evolving retail environment and the potential lessons that the world can learn from Chinese retail.

小组讨论四：跨国零售商如何以及必须适应中国。探索跨国零售商在中国不断变化的零售环境中需要做出的必要调整，以及世界可以从中国零售业中学到的潜在经验。

Insight from IKEA: A conversation between Aleksey Efremov, VP of IKEA China, and Simon Lichtenberg, CEO of Trayton Furniture, about IKEA's initiatives to change retail and the world.

来自宜家的见解：宜家中国副总裁Aleksey Efremov与特雷通家具首席执行官Simon Lichtenberg之间的对话，探讨宜家改变零售和世界的举措。

Networking Session: Connect and collaborate with industry peers over wine by AustCham Shanghai member Riversdale Fine Wines and food by Azul and.

交流环节：与行业同行一起享用澳大利亚商会-上海的会员公司Riversdale Fine Wines提供的葡萄酒和Azul提供的美食，建立联系并开展合作。

Join us for an afternoon of big ideas, bold strategies, and game-changing insights. You'll leave inspired, prepared, and connected to the people leading retail into tomorrow. Don't miss this opportunity to be part of the conversation that will define the next era of retail in China!

加入我们，共同度过一个充满宏大理念、大胆策略和改变游戏规则的深刻见解的下午。你将带着灵感离开，为引领零售业走向未来做好准备，并与引领零售业未来的人们建立联系。不要错过这个机会，成为定义中国零售业下一个时代的对话的一部分！