Platform Compliance and Retail Transformation: Navigating China's E-commerce Regulatory Landscape
AustCham Shanghai will host the Platform Compliance and Retail Transformation: Navigating China's E-commerce Regulatory Landscape Industry Forum on May 15th, bringing together representatives from retail brands, e-commerce platforms, and industry professionals to explore the evolving regulatory environment shaping China's digital commerce ecosystem.
澳大利亚商会-上海将于5月15日举办"平台合规与零售转型：国电商监管环境下的应对之道"行业论坛，汇聚零售品牌、电商平台代表及行业专业人士，共同探讨中国数字商业生态中不断演变的监管环境。
The event will open with a keynote speech offering a high-level perspective on China's policy direction, regulatory priorities, and governance trends in the platform economy. This will be followed by a panel discussion featuring leading brands, platform representatives, and marketing experts, who will share practical insights on how regulatory developments are influencing business operations, platform strategies, and consumer engagement approaches.
活动将首先由主题演讲提供关于中国政策方向、监管重点及平台经济治理趋势的宏观解读。随后圆桌讨论将邀请知名品牌、平台代表及营销专家，分享监管变化如何影响业务运营、平台策略及消费者互动方式的实务见解。
As China's e-commerce sector continues to mature under a more structured and compliance-driven framework, businesses are facing increasing expectations around transparency, data management, and platform accountability. This session aims to unpack these changes and provide actionable perspectives on how companies can adapt their strategies while maintaining growth and competitiveness.
随着中国电商行业在更加结构化、合规驱动的框架下不断成熟，企业在透明度、数据管理和平台责任方面面临越来越高的期望。本次论坛旨在解读这些变化，为企业如何在保持增长与竞争力的同时调整战略提供具有操作性的视角。
Keynote Speech: China's E-commerce Regulation and Cross-border Trade Compliance and Recent Developments
主旨演讲：中国电商监管与跨境贸易合规及其最新发展
Panel Discussion: Adapting to Change: Business Strategies in China's E-commerce Ecosystem
How regulatory developments are influencing platform operations and brand strategies, balancing compliance with marketing effectiveness and consumer engagement, and practical approaches for brands, platforms, and marketing partners to sustain growth.
适应变局：中国电商生态中的商业策略
监管环境的变化如何影响平台运营与品牌策略，如何在合规要求与营销效果及消费者互动之间取得平衡，以及品牌、平台与营销合作伙伴实现可持续增长的务实路径。
Stay tuned for more exciting speakers to come !
更多精彩的演讲嘉宾即将揭晓，敬请期待！
Seats are limited. Priority will be given to our members. Register now to secure your spot!
席位有限，会员优先。请尽快注册，锁定您的席位！
We look forward to welcoming you for an afternoon of insightful discussions, strategic takeaways, and valuable networking opportunities!
我们期待在此次活动中与您共同探讨深刻见解、战略要点，并提供宝贵的社交机会！
Speakers
Tang Laura
Director of Performance Marketing for APAC at WPIC Marketing + Technologies
More Information
Binbin WEI
International Trade Law Expert, Ph.D. in Law
Binbin WEI, International Trade Law Expert, Ph.D. in Law, Visiting Scholar at Drake University (USA), Member of the World Bank’s TCC6 Project. His main research areas include international trade law, cross-border e-commerce and Customs rule of law. He has published four monographs and 12 papers in core journals, and won the second prize in the themed essay competition organized by the General Administration of Customs.
魏彬彬，国际贸易法专家，法学博士，美国德雷克大学访问学者，世界银行TCC6项目成员，主要研究领域为国际贸易法、跨境电商和海关法治。出版专著4本，发表核心期刊论文12篇，荣获海关总署主题征文二等奖。
Chen Ma
Director Public Affairs, Asia of Penfolds
Chen joined Treasury Wine Estates in February 2020 as Director People and Culture, Asia. She’s played a critical role in leading the organisational development and people strategy, including leadership capability, workplace culture, talent and capability building.
马辰女士于 2020 年 2 月加入富邑葡萄酒集团 (Treasury Wine Estates)，担任亚洲人才与文化总监。她在领导组织发展和人才战略方面发挥了关键作用，涵盖领导力提升、职场文化、人才培养和能力建设等。
To support the ongoing growth and development of the TWE China business, Chen has taken on the responsibility for supporting government relations activites and China Public Affairs from August 2023.
为了支持富邑中国业务的持续增长和发展，马辰女士自 2023 年 8 月起负责支持政府关系活动和公共事务。
Tang Laura
Director of Performance Marketing for APAC at WPIC Marketing + Technologies
Laura Tang is WPIC Marketing + Technologies' Director of Performance Marketing for APAC, specializing in cross-border digital growth. Originally from Vancouver, Canada, and now splitting her time between Hangzhou and Seoul, she bridges the gap between global brands and local execution across Asia Pacific's key markets.
Laura Tang 是 WPIC Marketing + Technologies 亚太区效果营销总监，专注于跨境数字增长领域。她来自加拿大温哥华，目前常驻杭州和首尔两地，致力于帮助全球品牌在亚太主要市场实现本地化落地与高效执行。
Laura leads a team focused on multi-channel acquisition, localized media planning, and full-funnel optimization across global and regional platforms. Her work helps brands scale efficiently across borders — navigating creative localization, performance analytics, payment ecosystems, and cultural nuance.
她带领团队专注于多渠道获客、本地化媒体策划以及全球与区域平台的全链路效果优化。她的工作帮助品牌高效跨越国界实现规模化增长，涵盖创意本地化、效果分析、支付生态系统及文化差异应对等环节。
She combines data-driven decision-making with on-the-ground market intelligence to drive profitable cross-border growth.
Laura 将数据驱动的决策方法与一线市场洞察相结合，助力品牌实现可持续的跨境增长。
Tony Chen
Director of Public Affairs at Taobao & Tmall Group
Chen Changyan (Tony) serves as the Director of Public Affairs at Taobao&Tmall Group, spearheading the company’s external relations with foreign governmental agencies. With a long-standing focus on cross-border e-commerce policy and operations, Mr. Chen possesses rich expertise and experience within the e-commerce industry.
陈畅言，淘天集团公共事务总监，牵头负责集团外事工作。长期从事跨境电商政策与实务研究，对电商领域有丰富经验。
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