From CIIE Booth to Market Entry: A Complete Roadmap for Australian Brands in China

AustCham Shanghai, in partnership with Invest & Trade Western Australia and Duan & Duan Law Firm, invites you to attend From CIIE Booth to Market: A Complete Roadmap for Australian Brands in China, an exclusive CIIE industry forum designed to equip Australian brands with the strategies and practical knowledge needed to succeed in China's complex and fast-evolving market.

澳大利亚商会-上海携手西澳大利亚州贸易与投资局驻华商务代表处和段和段律师事务所，诚邀您参加"从进博会展台到进军市场：澳洲品牌在中国发展的完整路线图"进博会行业论坛。本次独家论坛旨在为澳洲品牌提供在中国复杂且快速演变的市场中取得成功所需的战略和实用知识。

In today's highly competitive environment, Australian brands face both exceptional opportunities and significant challenges. Moving from an initial market entry to long-term success requires not only cultural understanding but also strategic localisation, operational resilience, and regulatory awareness.

在当今竞争激烈的环境中，澳洲品牌面临着巨大的机遇，同时也伴随着严峻的挑战。要实现从最初的市场进入到长期的成功，不仅需要文化理解，还需要战略性本土化、运营韧性以及对法规的了解。

This forum brings together experienced industry professionals who will share actionable insights on market positioning, digital marketing, distribution partnerships, contracts and dispute resolution, customs compliance, and logistics management, providing a complete roadmap to help you turn market presence into lasting brand impact.

本次论坛汇聚了经验丰富的行业专家，他们将分享关于市场定位、数字营销、分销合作、合同与争议解决、海关合规和物流管理等方面的实用见解，提供一份完整的路线图，助您将市场亮相转化为持久的品牌影响力。

What You Will Learn

您将学到什么

1. Risk Mitigation: Contracts & Dispute Resolution

Doing business in a new market comes with risks. This session offers a clear guide to protecting your brand in China. Learn how to draft strong contracts with Chinese partners and understand practical strategies for resolving disputes effectively. Gain essential legal insights to safeguard your business and ensure secure operations in China.

1. 风险规避：合同与争议解决

进入新市场必然伴随着风险。本环节将为您提供一份清晰的指南，教您如何在中国保护您的品牌。您将学习如何与中国合作伙伴起草强有力的合同，并了解有效解决争议的实用策略。掌握必要的法律见解，为您的业务保驾护航，确保在中国的运营安全稳健。

2. The Australian Brand's Pathway to China: The Complete Commercial Growth

This session provides a comprehensive blueprint for Australian brands to navigate the complexities of market entry and commercial expansion in China. Understand how to position your brand, build market presence, and convert opportunities into sustainable growth.

2. 澳洲品牌在中国的路径：完整的商业增长

本环节将为澳洲品牌提供一份全面的蓝图，帮助您应对复杂的市场进入和商业拓展挑战。了解如何进行品牌定位、建立市场知名度，以及如何将机遇转化为可持续的增长。

3. Navigating Chinese Customs: A Pre-Landing Guide to Compliance and Efficiency

A smooth customs process is vital for any brand entering China. This session will explain key GACC (General Administration of Customs of China) regulations and the CIFER (China Import Food Enterprise Registration) process. Learn how to streamline your logistics, ensure compliance, and minimise delays and costs for a successful product launch.

3. 解析中国海关：落地前合规与效率指南

对于任何进入中国的品牌而言，顺畅的清关流程至关重要。本环节将解释中华人民共和国海关总署的关键法规和进口食品境外生产企业注册流程。您将学习如何优化物流、确保合规，并最大限度地减少延误和成本，以实现成功的产品上市。

Secure Your Spot Now

Do not miss this opportunity to gain insider knowledge and connect with experts who have successfully navigated China's consumer market.

Join us to transform your booth presence at CIIE into long-term market success.

立即锁定您的席位！

切勿错过这次机会，获取成功驾驭中国消费市场的内幕知识，并与业内专家建立联系。

加入我们，将您在进博会的展台亮相转化为长期的市场成功。