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AustCham Shanghai is delighted to be holding a Cosmetics Industry Forum on Friday, March 28th at member venue King & Wood Mallesons. The overarching topic will focus on Introducing rednote – The Global Social Media Revolution. This forum is an essential gathering for international cosmetics brands, entrepreneurs, marketers, and industry professionals seeking to stay ahead in the rapidly evolving realm of global social media marketing. Join us to discover the transformative potential of rednote, learn from industry experts, and expand your network. It will be accessible to both members and non-members.
3月28日，澳大利亚商会-上海的化妆品行业论坛将举办一场关于小红书——全球社交媒体革命的主题讨论。本次论坛是国际化妆品品牌、企业家、营销专家及行业从业者不可错过的盛会，助您在全球社交媒体营销的快速变革中抢占先机。欢迎加入我们，共同探讨小红书的变革性潜力，聆听行业专家的深度见解，并拓展您的专业人脉。会员和非会员均可参加。
The platform rednote, also known as Little Red Book, has swiftly evolved from a Chinese lifestyle hub into the world's first truly global social media platform, creating an international meeting ground for ideas, trends, and authentic conversations.
小红书迅速从一个以中国生活方式为核心的社区转变为全球首个真正意义上的国际社交媒体平台，成为汇聚创意、潮流与真实对话的国际交流场所。
Why Attend?
为何参会？
With the evolving social media landscape, rednote has emerged as a powerful platform for global communication and brand engagement. This event will provide you with valuable insights into leveraging its potential.
随着社交媒体格局的不断演变，小红书已崛起为全球交流与品牌互动的重要平台。本次活动将为您提供：
1. Insights into rednote's rapid global expansion and its implications for international brands
了解小红书快速全球扩张及其对国际品牌的影响
2. Strategies for leveraging rednote's unique features for effective marketing and consumer engagement
掌握利用小红书独特功能实现高效营销与消费者互动的策略
3. Understanding of regulatory and legal considerations for operating on Chinese social media platforms
深入了解在中国社交媒体平台运营的监管及法律考量
4. Networking opportunities with industry leaders and peers
与行业领袖和同行建立交流合作的机会
Featured Speakers
主讲嘉宾
· Jacob Aldaco (Director of Strategy & Development, Shanghai Daily): Geopolitical context of China's social media revolution
Jacob Aldaco（上海日报战略与发展总监）：中国社交媒体革命的地缘政治背景
· Mike Golden (Founder, Brandigo China): rednote's communication and commercial functions
Mike Golden（Brandigo China 创始人）：小红书的传播与商业功能
· Allie Rooke (Founder, Clean Beauty Asia): Leveraging global dialogue on Chinese social media for brand marketing
Allie Rooke（Clean Beauty Asia 创始人）：利用全球对话推动品牌在中国社交媒体上的营销
· Mark Schaub (International Partner, King & Wood Mallesons): Legal considerations for brand engagement on rednote
Mark Schaub（金杜律师事务所国际合伙人）：品牌在小红书上互动的法律考量
· Mette Knudsen (Founder and CEO, Knudsen&CRC): Regulatory compliance in global social media marketing
Mette Knudsen（Knudsen&CRC 创始人兼首席执行官）：全球社交媒体营销中的合规监管
Agenda Highlights
议程亮点
1. The Rise of rednote: From Chinese Lifestyle Hub to Global Social Media Powerhouse
小红书的崛起：从中国生活方式平台到全球社交媒体巨头
2. Navigating rednote: Platform Features and User Behavior
解读小红书：平台功能与用户行为
3. Brand Communication Strategies: Localization, Cultural Sensitivity, and E-commerce Integration
品牌传播策略：本土化、文化敏感性与电商整合
4. Panel Discussion: Regulatory Landscape and Best Practices for Brands
专家座谈：监管环境与品牌最佳实践
5. Q&A Session: Your Questions Answered by Our Expert Panel
问答环节：专家小组解答您的疑问
Who Should Attend?
适合参会者
This event is tailored for:
本次活动专为以下人士打造：
· International brands looking to enter or expand their presence in the Chinese market
希望进入或拓展中国市场影响力的国际品牌
· Marketing professionals seeking innovative strategies for global social media engagement
寻求全球社交媒体创新营销策略的市场营销专业人士
· Entrepreneurs and business leaders interested in new cross-cultural communication trends
对跨文化交流新趋势感兴趣的企业家及商业领袖
· Regulatory and legal professionals working in the digital marketing space
从事数字营销领域监管与法律事务的专业人士
Seats are limited. Scan to register for the event.
名额有限，请扫描二维码注册参加活动。
If you would like to join the extended networking session, please head to our Aussie Drink venue at SHALA LOUNGE.
如果您希望参加随后的交流环节，请移步至 SHALA LOUNGE 的 Aussie Drink 场地。
Speakers
Jacob Aldaco
Director of Strategy & Development at Shanghai Daily
Jacob arrived in Shanghai in 2007 at the age of 23 to pursue an MA in International Relations from a U.S. university. While initially teaching English at Shanghai Normal University, he transitioned into the technology sector, where he spent a decade working in eCommerce, emerging technologies like machine learning, and SaaS across marketing and HR fields.
A brief stint in the international school (YCIS) scene eventually led him to the city’s English-language media industry. Since 2017, Jacob has held various roles at SmartShanghai, including Managing Editor and Commercial Director. After leaving China at the end of 2022 for a year-long sabbatical, he returned to Shanghai in early 2024 to join Shanghai United Media Group, where he primarily works with Shanghai Daily and City News Service on editorial, tech, and product strategy, as well as expansion and network development.
Beyond his professional endeavors, Jacob has a deep interest in U.S. politics and geopolitics. From 2018 to 2020, he served as Vice Chair of the Democratic National Committee’s overseas chapter, Democrats Abroad, and chaired the DA China Progressive Caucus from 2016 to 2022.
Jacob also consults across industries on digital transformation, emerging technology adoption, as well as scale-up strategies for Series A companies.
Mike Golden
Founder of Brandigo China
Xiaohongshu Expert & Marketing Professional
Mike Golden is the founder of Brandigo China, a Shanghai-based agency with over 25 years of experience in Asia. He has worked with leading multinational companies and is the author of “Red Note for TikTok Users.”
Mike Golden创立了位于上海的Brandigo China，拥有超过25年的亚洲市场经验，曾与多家跨国知名企业合作，并著有《Red Note for TikTok Users》。
Allie Rooke
Founder of Clean Beauty Asia
Market Expansion Specialist
Allie Rooke is the founder of Clean Beauty Asia, a consultancy dedicated to helping cruelty-free beauty brands thrive in Asia. With extensive experience with top brands such as Chanel, Burberry, and L’Oreal, she now assists independent beauty brands in their expansion into China.
Allie Rooke创办了Clean Beauty Asia，致力于帮助无虐待美妆品牌在亚洲蓬勃发展。她拥有丰富的行业经验，曾服务于Chanel、Burberry及L’Oreal等顶尖品牌，如今支持独立美妆品牌在中国市场的拓展。
Jerry Wang
Of Counsel at King & Wood Mallesons
Jerry Wang specializes in data compliance and general corporate matters.
Jerry has provided services on various compliance topics for dozens of global-renowned multinational companies. His services are inclusive of: (1) providing consultancy services, delivering training sessions and designing/reviewing/drafting relevant documents in the area of cybersecurity and data privacy; (2) providing consultancy services, advising on and assisting in investigation strategy designing and the subsequent implementation in the area of anticorruption/white-collar crimes; and (3) providing consultancy services, advising on and assisting in the regulatory compliance matters under various industries.
Jerry also has extensive experience in corporate areas, particularly in foreign investments. He has represented many international clients and large domestic enterprises in M&A transactions, FDI projects and various types of commercial contracts. He is committed to providing clients with comprehensive legal services and solutions, including but not limited to the transaction structuring planning, decision-making, negotiation, drafting and implementation of legal documents.
After graduated from University of Bristol, Jerry has worked for a leading UK law firm and KWM for over 12 years. His working languages are Chinese and English.
Mette
Knudsen
Founder and CEO of Knudsen&CRC
Regulatory Compliance Professional
Mette Knudsen is the founder and CEO of Knudsen&CRC, a consultancy specializing in regulatory compliance for the cosmetics industry. With over 25 years of experience, she is widely recognized for her expertise in navigating international cosmetics regulations and cruelty-free certifications.
Mette Knudsen创立并担任Knudsen&CRC的首席执行官，该机构专注于化妆品行业的法规合规。拥有超过25年的行业经验，她在国际化妆品法规及无虐待认证领域享有盛誉。
