Registration for this event has been disabled.

Applications are open for export-ready Victorian companies to explore and generate new export pathways in China at the 2024 Vic House Expo.

This is an exclusive trade promotion opportunity for Victorian exporters to explore and generate new export pathways in China.

Global Victoria, together with Agriculture Victoria is excited to launch the 2024 Vic House Expo, to be held from 1-2 August 2024 at Vic House, the Victorian Government's innovative in-market food, beverage and consumer goods promotional facility in Shanghai, China.

What types of businesses should apply?

Export-ready Victorian (based and/or headquartered) food & beverage and BWPC businesses, and current or new Vic House participants (all product categories) are encouraged to apply.

Why you should attend

Vic House has almost 200 companies displaying a range of quality Victorian produced products ranging from Food & Beverage to Personal Care, Beauty and Wellbeing sector.

The permanent three-story facility in Shanghai serves as a business-to-business (B2B) platform to showcase Victoria's breadth of premium product to conduct B2B meetings with importers, distributors, and retailers.

Our third-floor commercial kitchen and multifunctional space allows us to present year-round the finest and seasonally available Victorian produce.

The Vic House Expo is a unique trade show at Vic House for Victorian companies to showcase your product to a large cohort of invited buyers and explore new export opportunities in China.

Learn more about Vic House here

About the Vic House Expo

The Vic House Expo will be held at Vic House, where companies will have exhibition space to showcase products to a large cohort of invited buyers.

Buyers will include premium retailers, imported product distributors, e-commerce platforms and food service buyers (including 5-Star hotels and restaurant groups).

It will be an excellent opportunity to make some business connections to drive your China engagement forward.

What's included?

The 2024 Vic House Expo program will be expanded to span two dedicated days, and promises an enhanced experience with brand showcases, engaging cooking demonstrations, and targeted B2B business matching sessions.

Global Victoria will support costs during the Vic House Expo, including the exhibition stand, marketing and branding in Victorian Government's Mini App program, B2B and networking events, and functions.

Vic House Expo 2024 - Day 1: BWPC Brands Showcase

Date: Thursday 1 August 2024

Time: 1:00pm to 5:30pm (CST)


12:30pm Registration

1:00pm Market insights sharing & Panel

2:30pm Brand presentation & B2B networking

Vic House Expo 2024 - Day 2: Packaged food/non-alcoholic beverage/Dairy & baking/Meat/Horticulture/Wine & spirits Brands Showcase

Date: Friday 2 August 2024

Time: 10:00am to 5:30pm (CST)

Expo Rundown:

9:30am Registration

10:00am B2B matchmaking meetings

11:00am Food Demonstration – Dairy Products

12:00pm Lunch time

1:30pm Food Demonstration – Meat

3:00pm Food Demonstration – Ambient Products

4:00pm Wine Masterclass

4:45pm B2B matchmaking meetings

What's not included?

It is the participants' responsibility to manage and fund the following:

· Visa

· Airfares

· Accommodation

· Travel Insurance

· Public liability insurance

· Marketing and collaterals

· Meals outside the program events and functions that are not hosted and/or co-supported by the Victorian Government

· Ground transport/s in Shanghai and within China i.e. taxi, uber, train etc

· Freight – shipment and storing of product samples.


Vic House 维州集市
Building 17, No. 510, Waima Rd, Huangpu District, Shanghai

上海, China

See route

Contact us

For additional event or venue information, please send an email to

Sponsors and Partners