On June 27th, AustCham Shanghai's Education & Training Industry Forum, in partnership with the Creative & Marketing Industry Forum, will host a Forum Event, the overarching topic will focus on Adapting to the New Normal for Social Media. It will be accessible to all members.


6月27日,澳大利亚商会-上海教育培训行业论坛将与市场营销与创意行业论坛合作,举办一场聚焦适应社交媒体新常态的行业讨论会。商会会员均可参加。


While traditional social media platforms still hold significant influence, emerging platforms like Xiaohongshu and Douyin, with their trendy and youthful user bases, have become new hotspots for business promotion. It is crucial for companies to deeply understand the audience characteristics and content preferences of each platform, customizing their promotional content accordingly. This approach ensures effective brand value communication and broader audience reach across different platforms.


如今,传统的社交媒体平台虽然仍具备广泛的影响力,但小红书和抖音等新兴平台正因其时髦和年轻化的用户群体,成为企业推广的新热点。企业需要如何深入了解各平台的受众特性和内容偏好,为每个平台量身定制特定的宣发内容,以在不同平台上有效传递品牌价值,触达更广泛的目标受众,显得尤为重要。


Traditional industries like education also need to adjust their strategies to cater to different audience. Whether it's international schools or universities, they should tailor content for different platforms to attract and retain the interest of students and parents. How to leverage emerging social media platforms to establish deep connections with their audience is a key consideration for the education sector when it comes to promotion.

传统行业如教育,也需要调整策略来迎合不同群体。无论是国际学校还是大学,都应针对不同平台定制内容,以吸引和留住学生及家长的关注。如何利用新兴社交媒体平台建立与受众的深度连接,是教育行业在宣传时需要重点思考的问题。


The event is part of a series of activities brought to you by the Education & Training Industry Forum and the Creative & Marketing Industry Forum, which aims to provide the latest market updates and networking opportunities for Members.


此次活动是教育培训行业论坛和市场营销与创意行业论坛的系列活动之一,旨在为行业内的会员提供最新的市场信息和交流机会。


Education & Training Industry Forum is Chaired by Michael Milne, Executive Director at The University of Sydney Center in China


教育培训行业论坛由悉尼大学中国中心主任 Michael Milne 担任主席。


Creative & Marketing Industry Forum is Chaired by Ryan Molloy, CEO at Redfern Digital.


营销与创意行业论坛由RedFern Digital的CEO Ryan Molloy 担任主席。


Topic

主题

1. Transitioning from traditional to new social media platforms

2. Tailoring content strategies for various online channels

3. Implementing cost-effective solutions for digital engagement



1. 从传统社交媒体平台向新社交媒体平台过渡

2. 为各种在线渠道量身定制内容策略

3. 实施具有成本效益的数字互动解决方案


This industry forum is open to AustCham Shanghai members to keep our community informed and connected.


此行业论坛对所有澳大利亚商会-上海的会员开放,旨在保持我们社群的信息畅通和联系紧密。


Seats are limited. AustCham Shanghai will send a confirmation after review and approval.


名额有限。澳大利亚商会-上海将在审核通过后发送确认函。

Speakers

Yvonne Fan

Strategic Partner Director of BE Education Group

Lucia Huang

Digital Engagement and Recruitment Manager, China at The University of Western Australia


Ryan Molloy

CEO of Redfern Digital

Michelle Wang

Country Head, China, at The University of Western Australia

Location

MEL BOURNE Brunch&Bistro,No. 83, Fumin Road, Jing’an District
静安区富民路83号猫尔本
上海, shanghai, China

See route

Contact us

For additional event or venue information, please send an email to jessica.chen@austchamshanghai.com

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