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The Rise and Potential of Social E-Commerce for Cosmetics Brands

Date: 13th of October, 2023, from 4 PM – 5.30 PM. (GMT +8)

For in-person attendees, registration begins at 3.30 PM.

(If you would like to attend the forum Online, we will send you the Teams Link one working day before the forum)

In recent years, Little Red Book has emerged as a game-changing social e-commerce platform in China. Its unique blend of social media and e-commerce has revolutionized the way businesses approach digital marketing and online sales. From modest beginnings, the platform has grown rapidly, carving out a significant space in the digital landscape.

During 2023, the platform introduced new features aimed at enhancing targeted advertising, persuasive campaigns, and brand recognition. These features offer unprecedented opportunities for businesses to connect with their target audience and boost sales. However, they also present challenges in terms of understanding the new system and leveraging it effectively.

This seminar, featuring esteemed speakers from Little Red Book, Red Fern, and Mecca, will provide a comprehensive overview of these new features and practical insights on how to utilize them for business growth, marketing and branding.

We, Austcham Shanghai Cosmetics Industry Forum, in collaboration with Little Red Book, invite you to this enlightening seminar. It's an unmatched opportunity to gain valuable knowledge, engage with industry leaders, and network with professionals in the field. This seminar is an essential event for international cosmetics brands, entrepreneurs, marketers, and individuals eager to stay ahead in the fast-paced world of e-commerce and digital marketing in China.

Do not miss this chance to learn, network, and grow. Join us as we explore the power and potential of Little Red Book.

The seminar is free of charge and presentation materials will be shared with the participants after the seminar (webinar).


3:45 PM Registration

4 PM Welcome by Simon Woods, CEO, Austcham Shanghai

4:10 PM Sharing by Orson Wang, Little Red Book

4:30 PM Sharing by Ryan Molloy, CEO, Red Fern

4:50 PM Sharing by Barbara Xie, Mecca

5:05 PM Q&A

5:30 PM Close and networking


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