CIIE Seminar-"Entering and Succeeding in China – Hear from the Experts"

AustCham Shanghai CIIE Seminar-"Entering and Succeeding in China – Hear from the Experts" & AustCham Shanghai CIIE Aussie Drinks

EVENT DETAILS

Timing: November 10th 4:30 pm (Registration starts at 4 pm), followed by Aussie drinks at 6:30 pm

Venue: Zenith Showroom (Room 5303 Wheelock Square, No. 1717 West Nanjing Road, Jing'An District上海市静安区南京西路1717号会德丰国际广场5303室)

Potential Topics

Entering and Succeeding in China – Hear from the Experts

Format

Presentation and Panel Discussion

Agenda

4:00 PM- 4:30PM Registration

4:30 PM-4:45 PM Opening Remarks (AustCham Shanghai, Austrade, Zenith)

4:45 PM-5:00 PM Redfern Digital Presentation

5:00 PM-5:15 PM Aldi Presentation

5:15 PM-5:30 PM Bundaberg & Remedy (31 Jiu) Presentation

5:30 PM-5:45 PM Oz-Town Australia Presentation

5:45 PM-6:15 PM Panel Discussion & AustCham Shanghai Marketing Forum Launch

6:15 PM-6:30 PM Networking

6:30 PM-9:30 PM Aussie Drinks

Part I: Presentation Speakers

RedFern Digital

• The size of the market and opportunity
• Ecommerce Opportunity
• Ecommerce landscape
• Social commerce
• How to win on Ecommerce

Aldi

• Retail landscape and background into the retailer
• Key considerations retailers take when taking on brands

Bundaberg & Remedy (31 Jiu)

• Key learnings from a successful brand
• How to work successfully with a Distribution partner
• Key considerations when building a brand

Oz-Town Australia

• Key findings on China's Food Imports from Australia
• The launch of China's Food and Agriculture Imports from Australia, post CHAFTA

Part II: Panellists

Above four speakers; Corporate Services (HR and Legal perspective)

• Important market entry considerations
• Trademarks & IP protection
• Entity establishment
• Visa etc