Food, Beverage and Agribusiness Industry Forum (Australian Coffee Association)

AustCham Shanghai is delighted to be holding a Food, Beverage and Agribusiness Industry Forum (Australian Coffee Association), on Friday, March 22nd. The overarching topic will be around Australian FMCG and healthy lifestyle. It will be accessible to all relevant members.

3月22日，澳大利亚商会-上海的食品饮料和农产品行业论坛（澳式咖啡联盟）将举办一场关于澳洲快消行业与健康生活方式的讨论。相关行业会员均可参加。

Our guest speakers featured Jacob Cooke, CEO at WPIC Marketing + Technologies, Evelyn Hussain, Associate Vice President at Silk Initiative and Mark Xu, Brand Manager at Noumi Operations.

我们的特邀发言人包括WPIC Marketing + Technologies的首席执行官 Jacob Cooke，Silk Initiative的助理副主席Evelyn Hussain和诺迈集团的品牌经理Mark Xu。

Australian Coffee Association, under AustCham Shanghai Food, Beverage and Agribusiness Industry Forum, engages resources and power of companies and individuals related to Australian Coffee and café industries, to promote Australian coffee culture and healthy lifestyle in China, and to create business opportunities for members.

作为澳大利亚商会-上海食品饮料和农产品行业论坛的一部分，澳式咖啡联盟在澳洲咖啡和咖啡馆行业相关的公司与个人的支持下，于中国推广澳大利亚咖啡文化和健康生活方式，并为会员创造商机。

Noumi Operation is the chair of the Australian Coffee Association.

澳式咖啡联盟由Noumi Opetations担任主席。

We will launch the "Aussie Gallery" on Level 7 of Australian House directly after this meeting. The purpose of establishing Aussie Gallery it to showcase Australian premium and high quality products to visitors of the Australia House.

我们将在会议结束后在澳洲之家7楼开始"Aussie Gallery"的启动仪式。建立澳式展厅的目的是向澳洲之家访客展示澳大利亚的优质产品。

We extend a warm invitation to all members who wish to present their products to join us.

If you are interested, please contact us as soon as possible.

我们诚挚邀请所有希望展示产品的会员加入我们。

如果您有兴趣，请尽快与我们联系。

We thank Chiuko Investment Co., Ltd. for donating a FRANKE Coffee Machine to the Aussie Gallery. Following the launch, we'll be hosting a coffee tasting session for attendees to experience and enjoy Australian-style coffee.

我们感谢Chiuko Investment Co., Ltd.捐赠一台FRANKE咖啡机给澳式展厅。在启动仪式之后，我们将为与会者举办一场咖啡品尝活动，让大家体验和享受澳式咖啡。

Date:

Friday 22 March

Time:

10:00AM - 12:00PM, followed by a coffee tasting session

Venue:

7F, 80 Pingwu Rd, Changning District

上海市长宁区平武路80号澳洲之家7楼

Ticket Price:

Free

Topics:

l Leveraging E-commerce and Digital Marketing Channels to Drive Coffee Sales

l Analysis of Consumption Habit and trends in the FMCG Sector

l Combining Emotions and Artificial Intelligence to fast-track coffee NPD that ladders up to brand singularity.

l The establishment of distribution channels and brand building in China market