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On Tuesday, October 15th, AustCham Shanghai is hosting a Food, Beverage & Agribusiness (FBA) Industry Forum in member's venue MEL BOURNE Brunch&Bistro, participants will enjoy authentic Australian cuisine while delving into meaningful discussions about the challenges and opportunities brought by market changes.
10月15日星期二，澳大利亚商会-上海将在会员餐厅猫尔本举办食品、饮料和农产品行业论坛, 与会者将在享用地道的澳式美食的同时，深入探讨市场变化带来的挑战和机遇。
In today's dynamic digital landscape, brands must navigate a complex array of social media platforms to stay competitive. Choosing the right platform is just the first step—what matters most is tailoring the content to fit each platform's unique audience. With the rise of new media formats and evolving consumer preferences, it's crucial to engage the right audience with relevant, impactful content.
在当今瞬息万变的数字平台中，品牌需要在众多社交媒体平台之间游刃有余，保持竞争力。选择合适的平台只是第一步，最关键的是根据每个平台独特的受众量身定制内容。随着新媒体形式的兴起和消费者偏好的变化，精准触达目标受众并发布相关且有影响力的内容变得尤为重要。
Before lunch, we've invited Tracy Dai, Director of Operations at China Skinny, to give us a presentation on Social Media Comparison and Trends. We also invited Jing Shen and Xiaoxiao Shen from Dingdong Maicai to share some insights on Australia Direct Arrival Program. After the topic sharing, Members will be invited to share their experiences in the Chinese market and insights on market forecasts. Following this, members will enjoy lunch together and create deeper connections. After lunch, participants will engage in lively discussions and exchange ideas.
在午餐前，我们邀请了China Skinny的运营总监Tracy Dai为我们分享主题为社交媒体比较与趋势的演讲，我们也邀请了叮咚买菜的生鲜和标品采购经理沈婧和运营经理沈潇潇为我们分享"澳洲直达"的项目。在主题演讲之后，会员们将被邀请分享在中国市场的经验以及对市场预测的见解。随后，大家将一起享用午餐，增进彼此的联系。午餐结束后，与会者可以自由讨论和交流意见。
The Food, Beverage & Agribusiness Industry Forum is Chaired by Jing Zhang, General Manager of Hive + Wellness Australia.
食品饮料和农产品行业论坛由Hive + Wellness Australia的总经理张静担任主席。
This event is part of a series of activities brought to you by the Food, Beverage & Agribusiness Industry Forum, which aims to provide the latest market updates and networking opportunities for Food, Beverage & Agribusiness Members.
该行业论坛是由食品、饮料和农产品行业论坛组织的系列活动之一，旨在为行业会员提供最新的市场动向和社交机会。
