Event Details

Flexi Webinar: 2026 Economy & Market Outlook: Trend, Growth and Consumers Trends

云享会员在线研讨会：2026 年经济与市场趋势及消费者洞察

In 2025, AustCham Shanghai was proud to launch its new Flexi Membership, designed to support businesses without on-the-ground representation in the Yangtze River Delta that are actively engaged in trade and investment between Australia and China. The Flexi Membership aims to enhance connectivity, knowledge sharing, and engagement for companies seeking deeper market understanding and bilateral collaboration.

2025 年，澳大利亚商会-上海正式推出全新的 云享会员（Flexi Membership），旨在服务那些虽未在长三角地区设立实体机构，但积极参与中澳贸易与投资往来的企业。云享会员计划致力于为企业搭建高效的交流平台，提升市场认知，促进信息共享与中澳双边合作。


To further strengthen Australia–China business exchange, AustCham Shanghai will host a Flexi Webinar on February 11th, bringing Flexible Members together with senior advisors to explore China's economic outlook and evolving marketing trends. The programme features a forward-looking briefing on China's 2025 Foreign Investment Encouraged Catalogue, followed by insights into changing consumer behaviour and emerging channels.

为进一步加强中澳商业交流，澳大利亚商会-上海将于 2 月 11 日 举办 云享会员在线研讨会，邀请云享会员与资深顾问共同探讨中国经济发展前景及不断演变的市场营销趋势。活动将首先带来聚焦在中国 2025 年外商投资鼓励目录解读，随后分享消费者行为变化及新兴营销渠道相关洞察。


As China's economy and consumer landscape shift, organisations must align strategy with emerging policy and market signals. This forum delivers concise 2026-focused economic and policy perspectives, marketing and consumer insights, and moderated dialogue to surface strategic implications, collaboration opportunities, and actionable priorities as well as a curated platform for peer learning and informed decision-making.

在中国经济与消费环境持续变化的背景下，企业亟需将自身战略与最新的政策导向及市场信号相结合。本次研讨会将通过精炼的趋势解读与互动交流，围绕经济与政策走向、市场与消费者洞察展开深入探讨，梳理战略影响、协作机遇与可执行的行动重点，并打造一个促进同业交流、知识分享与理性决策的高质量平台。


Agenda日程:

12:15–12:30

Registration 注册

12:30–12:40

Welcome Speech 欢迎致辞

12:40–12:50

Keynote Speech1 : Understand China's 2025 Foreign Investment Encouraged Catalogue

主题演讲1：中国 2025 年外商投资鼓励目录

12:50–13:00

Keynote Speech2 : Chinese Market Trends & Consumer Behaviour for F&B Brands

主题演讲2：中国饮食品牌市场趋势与消费者行为

13:00–13:30

Flexi member self-introductions 云享会员自我介绍

13:30–13:55

Q&A + Discussion

问答 + 讨论

13:55–14:00

Closing Remarks

结束致辞


Register now to secure your spot! [Insert Registration Link]

立即注册，确保您的席位！


We look forward to welcoming you for an afternoon of insightful discussions, strategic takeaways, and valuable networking opportunities!

我们期待在此次活动中与您共同探讨深刻见解、战略要点，并提供宝贵的社交机会！

Speakers

  • Victoria Li (International Business Advisory/Associate at Dezan Shira & Associates)

    Victoria Li

    International Business Advisory/Associate at Dezan Shira & Associates

    Victoria Li is an Associate in the International Business Advisory team at Dezan Shira & Associates' Shanghai office. She assists foreign investors entering China, from pre-entry assessment to corporate structuring, and provides ongoing support in collaboration with her legal, tax, accounting, and payroll colleagues.
    Additionally, Victoria serves as a point of contact for the Chinese client services desk and guides Chinese investors' initiatives in overseas countries. Having resided in Australia for 7 years, she underwent legal training at a community legal center, acquiring communication skills and industry knowledge through client interactions.
    Victoria holds a Bachelor of Law degree (Honour) from Monash University with a major focus on Australian domestic law practices and a Master of Law degree from the University of Adelaide, specializing in international law areas.

    Victoria Li是Dezan Shira & Associates' Shanghai office的国际业务咨询团队的副总监。她协助外国投资者进入中国市场，从前期的准入评估到公司架构设计，并在后续运营中协同法律、税务、会计及薪酬部门的同事为客户提供持续支持。
    此外，Victoria还担任中国客户服务窗口的对接人，并引导中国投资者在海外市场的业务拓展。她曾在澳大利亚生活七年，期间于一家社区法律中心接受法律实务培训，通过与客户的密切互动积累了丰富的沟通技巧与行业知识。
    Victoria拥有莫纳什大学法学学士学位（荣誉学位），主攻澳大利亚国内法律实务；同时持有阿德莱德大学法学硕士学位，专攻国际法领域。

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  • Ryan Molloy (CEO of Redfern Digital)

    Ryan Molloy

    CEO of Redfern Digital

    Ryan Molloy is the CEO of RedFern Digital, an award-winning independent brand management agency that develops, manages, and distributes brands across Asia. He is responsible for the strategic direction, growth, and performance of some of the largest and most successful brands in Asia, across a dynamic range of categories, covering branding, strategy, social media marketing E-commerce.

    Ryan Molloy 是RedFern Digital 的首席执行官，这是一家屡获殊荣的独立品牌管理机构，专注于在亚洲开发、管理和分销品牌。他负责一些亚洲最大和最成功品牌的战略方向、增长和绩效管理，涵盖品牌建设、战略制定、社交媒体营销和电子商务等多个动态类别。

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Tickets

Member Ticket (Member Only)
Standard Price Complimentary

Venue

Meeting link will be sent to attendees upon confirmation of registration

Meeting link will be sent to attendees upon confirmation of registration
上海, China

If you have any questions please contact Knox Xiao

Contact Organizer

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