Simon Woods is the CEO and Executive Director of the Australian Chamber of Commerce in Shanghai (AustCham Shanghai). He leads the secretariate in all matters to provide value to members of the Chamber and broader Chinese-Australian communities.

Simon has lived and worked in Shanghai since 2016, and brings a wealth of operational, China and global management experience. Prior to his time in China, Simon resided in Australia, where he developed a diverse range of knowledge across industries including logistics, FMCG, security and finance.

Simon utilises his broad range of industry, global management, and China-Australia experience to ensure a strong strategic direction for AustCham Shanghai that maximises member value, encourages and strengthens relationships, and develops improved understanding of China and Australia.

林世文是上海澳大利亚商会-上海（AustCham Shanghai）的首席执行官和执行董事。他负责秘书处处理所有事务，为商会成员和更广泛的中澳社区提供价值。
林世文自2016年以来一直在上海生活和工作，积累了丰富的运营和管理经验。在中国之前，林世文居住在澳大利亚，在那里他在物流、快速消费品、安全和金融等行业积累了丰富的知识。
林世文利用其广泛的行业、全球管理和中澳经验，确保了澳大利亚商会-上海有一个强有力的战略方向，最大限度地提高会员价值，鼓励和加强关系，增进对中国和澳大利亚的了解。

Frank Li leads Zeekr’s global strategy and is responsible for driving the brand’s entry into international markets. As Vice President of Zeekr Global and Managing Director of Zeekr Australia, Frank oversees the brand’s local operations and market expansion. With extensive experience in the automotive industry, he is committed to bringing Zeekr’s cutting-edge electric mobility solutions to Australian customers. Under his leadership, Zeekr is focused on delivering premium products and an exceptional user experience, laying a strong foundation for the brand’s long-term growth in Australia.

Frank Li 负责极氪的全球战略，并推动品牌进入国际市场。作为极氪全球副总裁兼极氪澳大利亚董事总经理，他全面负责品牌在澳大利亚的本地运营和市场拓展。凭借在汽车行业的丰富经验，他致力于将极氪最前沿的电动出行解决方案带给澳大利亚消费者。在他的领导下，极氪专注于提供高端产品与卓越的用户体验，为品牌在澳大利亚的长期发展奠定了坚实基础。

Julia Illera is Research Manager at Euromonitor International, based in Sydney, where she leads the syndicated research programme for Australia and New Zealand. She oversees analysis of more than 30 consumer goods industries, spanning the entire value chain from suppliers and manufacturers to distribution channels and consumer behaviour. With nearly 12 years at Euromonitor, Julia has deep expertise in market and economic research across Australasia. Her work helps organisations identify growth opportunities, anticipate emerging trends, and align strategies with shifting macroeconomic and industry dynamics.

Julia Illera 是欧睿国际（Euromonitor International）驻悉尼的研究经理，负责领导澳大利亚和新西兰的综合研究项目。她负责对30多个消费品行业进行分析，覆盖整个价值链，从供应商、制造商到分销渠道和消费者行为。 在欧睿工作近12年，朱莉娅在大洋洲地区的市场和经济研究方面积累了深厚的专业经验。她的研究工作帮助各类机构发现增长机会、预判新兴趋势，并使战略与不断变化的宏观经济和行业动态保持一致。

Peter is a senior commercial leader who accelerates consumer brand growth in the Asia-Pacific region. Based in Melbourne, Peter is the Special Account Liaison at WPIC Marketing + Technologies, where he works closely with leading Australian brands to expand to Korea, China, Japan and Southeast Asia. Before WPIC, Peter led Asia market expansion for Australian health food companies such as Inner Health and Mingle.

Peter Park 是一位资深的商业领袖，致力于推动亚太地区消费品牌的增长。现常驻墨尔本，担任WPIC Marketing + Technologies的重点客户联络负责人，与澳大利亚知名品牌紧密合作，助力其拓展韩国、中国、日本及东南亚市场。在加入WPIC之前，彼得曾领导澳大利亚健康食品企业（如Inner Health和Mingle）的亚洲市场拓展工作。

Michael Xu is a partner in AllBright Law Offices’ headquarter in Shanghai. He has been providing legal services for foreign-related matters for 16 years. Before joining AllBright Law Offices, he worked for Cuatrecasas, a leading European law firm.

Michael provides legal services for both foreign and foreign invested companies in various industries such as automobile, special equipment, packaging materials, retailing, etc. He provides his clients pragmatic legal solutions with business insights. He works on risk management & dispute resolutions, transaction structurings, mergers & acquisitions, compliance, due deligence investigations, and so on. He works in collaboration with legal experts from other jurisdictions as well as professionals from different industries.

Michael Xu 是锦天城律师事务所上海总部的合伙人，拥有16年涉外法律服务经验。在加入锦天城之前，他曾就职于欧洲知名律师事务所Cuatrecasas。

Michael为来自不同行业的外国公司及外商投资企业提供法律服务，涉及汽车、特种设备、包装材料、零售等领域。他能够结合商业洞察，为客户提供务实可行的法律解决方案。他的业务涵盖风险管理与争议解决、交易架构设计、并购、合规、尽职调查等。同时，他还与其他司法管辖区的法律专家以及来自不同行业的专业人士紧密合作。